Edo Tokyo Kirari Project welcomes five new “Treasures of Tokyo” and adds fiscal 2022 model business operators web page

The Edo Tokyo Kirari Project adds polish to traditional skills and venerable products from Tokyo, communicating to the world the value and appeal of these as the “Tokyo Brand.”

We have launched a new “PROJECT” page on our website, introducing five model business operators selected in fiscal 2022.

Our site introduces information on irreplaceable “Treasures of Tokyo” worthy of handing down to the future, including the long-accumulated skills of model business operators and new ideas tailored to modern lifestyles. We hope you will keep these five newly added business operators in your sights.

Communicating traditional Edo uchiwa fans and folding fans along with the style of Edo, in Japan and overseas through art and digital technology
Ibasen
PROJECT page
https://edotokyokirari.jp/project/life/ibasen/

Swaddling the world in towels with a comforting and blissful touch
Uchino Co., Ltd.
PROJECT page
https://edotokyokirari.jp/project/life/uchino/

Comfortable “Tokyo hand-planted brushes” for both hands and clothing
Uno Brush
PROJECT page
https://edotokyokirari.jp/project/life/uno-brush/

Elevation of traditional Japanese calligraphy culture to interior art
Carré MOJI
PROJECT page
https://edotokyokirari.jp/project/life/carre-moji/

Leveraging the power of herbal medicines matured in Japan for use in modern self-medication
Tokyo Crude Drugs Association
PROJECT page
https://edotokyokirari.jp/project/food/tokyo-shoyaku/