The Beauty of Maekawa Inden’s Modern Inden Leather Goods Captivating Fans Near and Far

Inden is a traditional craft technique in which patterns are applied to tanned deerskin using stencils and lacquer. Continuing to make one-of-a-kind pieces through time-honored handcrafting methods, Maekawa Inden is run by the second-generation owner, Norio Maekawa, together with his two brothers. The family operates two stores in Asakusa and its own factory in Tokyo. Today, the third generation, Raito Maekawa, has also joined the business.

Cherished by the people of Edo for its suppleness and durability, indenwas used for armor and other military gear, as well as for pouches and tobacco cases worn at the waist—beloved accessories among fashionable townspeople. Though long associated with traditional Japanese attire,indenhas recently gained growing attention from overseas visitors, spurred by inbound tourism. “Many foreign customers visit us in search of genuine Made-in-Japan craftsmanship,” says Raito. “I give a brief explanation of the traditional techniques, but most customers immediately recognize the value simply by seeing and touching the products. I’m convinced that authenticity has a power that transcends language.”

Displayed in-store are handbags that incorporate traditional geometric motifs in a modern way, as well as wallets and pouches in various sizes—items perfectly suited to contemporary lifestyles. Among them, the Patchwork Inden line stands out: an eye-catching fusion of different patterns and colors, where vivid Japanese motifs lend a kaleidoscopic vibrancy, transforming the classic image ofinden. “Popular motifs among overseas customers include geometric patterns such asichimatsu (checkered),uroko (scale), and of course, cherry blossoms,” explains Raito. “Since each traditional pattern has its own meaning, we share these stories with customers who are unsure which design to choose.”

The company continues to develop products that appeal not only to international visitors but also to domestic customers. Innovations include the use of multicolor lacquer—three hues instead of the traditional single tone—white-tanned deerskin, and finishing techniques such asibushi (smoking) andkogashi (burnishing). “Ibushi is a long-standing technique,” Raito explains, “but since it doesn’t rely on dyes, it preserves the fibers of the leather while giving it a smooth texture.” Lightweight deerskin is another ofinden’s charms. Particularly popular are unisex large totes designed for both business and everyday use—so comfortable, many customers say they can’t imagine parting with them once they’ve tried them.

During Asakusa’s famous Sanja Festival, local residents come together to energize the neighborhood. The portablemikoshishrine bearers, dressed in traditionalhappicoats, wearindenpouches tied around their waists, a hallmark of true Edo chic. It’s said that as part of a long-held local tradition many participants purchase new pouches each year in preparation for the next festival. Balancing uncompromising craftsmanship with innovation, Maekawa Inden is not only winning new fans in Japan and abroad but also remains deeply rooted in its community, playing an important role in preserving traditional culture. By continuing to pursue unexplored creative directions, the brand aims to further enhance the value and recognition ofindenfor the next generation.

Each visit to the shop reveals new combinations of colors, patterns, and shapes that catch the eye, while the items’ soft, lightweight texture felt in hand is a testament to the artisans’ skill. Why not bring the refined craftsmanship of Maekawa Inden, grounded in traditional leatherworking techniques yet perfectly aligned with modern lifestyles, into your own everyday life?

◼️Products handled by the Edo Tokyo Kirari online store
https://www.store.kirari.metro.tokyo.lg.jp/category/select/bid/48