[Isehan] Experience the Beauty of Beni at the Beni Museum’s 20th Anniversary Event

The Beni Museum, located on Kotto Dori (“Antique Street”) in Minami-Aoyama, Tokyo, celebrates its 20th anniversary in 2025. Founded by Isehan—Japan’s last remaining beni (traditional red pigment) maker, with a history dating back to the Edo period—the museum showcases the art of beni-making and the history of Japanese cosmetics. Visitors can explore exhibits, learn about traditional beauty culture, and experience the elegance of beni firsthand.

On Saturday, March 1, the museum will host the special 20th anniversary event “Beni Museum Day,” featuring five unique experiences.

One of the highlights is the Guide Tour 200, celebrating not only the museum’s 20th anniversary but also Isehan’s 200th. The tour offers a deep dive into Edo-period beauty culture, allowing visitors to view and even try out historical cosmetic tools while receiving explanations from museum staff.

Other hands-on activities include designing a custom tote bag with beni-dyed fabrics and lace, having your photo taken with a traditional beni lip tint, and watching the beni extraction process from safflower petals—a rare opportunity to witness the craft behind this precious pigment.

Additionally, the first 20 groups of visitors who arrive wearing something red or featuring a cosmetic motif will receive a special gift. Why not step out in style and immerse yourself in the timeless beauty of beni for a day steeped in history and elegance?

【Overview】
Beni Museum Day 20th Anniversary Event
Mar. 1 (Sat), 2025
Venue: K’s Minami-Aoyama Bldg. 1F, 6-6-20 Minami-Aoyama, Minato City, Tokyo
(12-min walk from Omotesando Station, Exit B1 – Tokyo Metro Ginza, Hanzomon, and Chiyoda Lines)
Time: 10:00–17:00

■Guide Tour 200
Time: 14:00–15:00
Capacity: 15 people (first come, first served)
Attendance: Free
(Advance booking required via the Beni Museum’s reservation site)

■Beni-Dyed Tote Bag Crafting
Time: Anytime during museum hours (10:00–17:00)
Capacity: 60 people (first come, first served)
Attendance: 500 yen

■Beni Extraction Demonstration
Times: 10:30–10:45 / 11:30–11:45 / 15:30–15:45
Capacity: Unlimited
Attendance: Free

■Find Your Favorite at the Beni Museum
Time: Available anytime during museum hours (10:00 AM – 5:00 PM)
Capacity: Unlimited
Attendance: Free

■Beni Lip Tint Experience
Time: Anytime during museum hours (10:00–17:00)
Capacity: Unlimited (photo service ends when film runs out)
Attendance: Free