[Eitaro Sohonpo Co., Ltd.] Announcing the limited time sale of “Eitaro Hojicha-ame (Roasted Green Tea Candy)” in commemoration of Eitaro-ame Day!

Eitaro Sohonpo is known for producing its aruheito* “Umeboshi-ame” candy, which made aruheito candy more affordable for the common people of Edo. October 3 has been established as “Eitaro-ame Day” in honor of the birthday of Eitaro (October 3, 1832), the creator of many sweets.

To commemorate “Eitaro-ame Day” this year, our second limited edition candy, “Hojicha-ame (Roasted Green Tea Candy)” has been released for one year only. For the Hojicha-ame, we use hojicha from the Kyoto “Tsujiriichi Honten,” which is characterized by its strong aroma and taste from its roasting. We hope you will enjoy this mix of the gentle sweetness of aruheito, which is made by boiling down high-purity granulated sugar over an open fire at high heat, and the deep flavor of fragrant hojicha.

*A type of candy produced by boiling down high-purity granulated sugar with no unfavorable taste and starch syrup over an open fire at high heat

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[Eitaro Hojicha-ame]

Price (incl. tax): 540 yen for a bag, 324 yen for a small bag, 465 yen for 12 pieces in a watermark box
On Sale: Saturday, October 1, 2022 *Limited sale for 2022-2023
Available at Eitaro Sohonpo Nihonbashi Main Store, Eitaro Sohonpo Official Online Store, Department stores and supermarkets nationwide, etc.

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