Edo Tokyo Kirari Project: Featured on GO TOKYO Gourmet, Showcasing Tokyo’s Culinary Appeal

In December 2025, the Tokyo Metropolitan Government (TMG) launched GO TOKYO Gourmet, a website that showcases the diverse and profound appeal of Tokyo’s culinary culture to domestic and international travelers in both Japanese and English. The site features businesses participating in the Edo Tokyo Kirari Project including Shinbashi Tamakiya, Toshimaya (Toshimaya Sake Shop), Hanashyo, and Eitaro Sohonpo.

By sharing Tokyo’s rich and varied food culture with audiences around the world, TMG aims to inspire interest in culinary experiences in the city and encourage repeat visits. Through the GO TOKYO Gourmet website, visitors can also learn in advance about the characteristics and cultural background of Tokyo’s food culture, enhancing their experience once in the city and helping establish Tokyo as “the world’s best tourism city that people will want to visit again and again.”

● Website Overview and Featured Articles
GO TOKYO Gourmet goes beyond standard gourmet listings to explore the depth of Tokyo’s food culture—from traditions and history dating back to the Edo period, to its evolution and development into the present day, as well as the passion and ingenuity of those working in the food industry. It also highlights challenges for the future of Tokyo’s culinary scene, including perspectives on sustainability and diversity. In addition, the site offers guidance on how to best enjoy Japanese cuisine, introduces uniquely Japanese dining customs and etiquette, and provides information on food-related events held across Tokyo. To make it easier for travelers to experience Tokyo’s culinary offerings, the website also includes links to reservation platforms for restaurants in the city.
https://www.gourmet.gotokyo.org/index.html

“Exploring the Roots of a Food Culture Dating Back to the Edo Period”
Founded in 1782, Shinbashi Tamakiya introduces the history of tsukudani, proposes new ways to enjoy it, and offers workshops where participants can learn to make onigiri.
https://www.gourmet.gotokyo.org/article/82.html

“Taste Shitamachi, Taste Edo—Even Better When You Know”
At Hanashyo, established in 1946, visitors can learn about the origins of Edo kiriko glassware. Meanwhile, Toshimaya, founded in 1596, is also featured through Toshimaya Sake Shop, which opened in 2020 and offers a casual standing-bar experience reminiscent of the Edo period.
https://www.gourmet.gotokyo.org/article/84.html

“Tokyo Wagashi: The Essence of ‘Kawaii’ Confections”
Eitaro Sohonpo, a long-established confectionery shop with over 200 years of history, presents the unique features of Tokyo wagashi. You can also watch a video showcasing creative confections that blend kawaii aesthetic from different eras.
https://www.gourmet.gotokyo.org/article/99.html
https://youtu.be/2tcMDg18P94?si=75mYGCj8oaE9LEqW