[Miyamoto Unosuke Shoten] unomisé: Asakusa’s New Life and Culture Shop

Since its establishment in 1861, Miyamoto Unosuke Shoten Co., Ltd., based in Tokyo’s Asakusa, has been consistent in the production of instruments and equipment related to traditional Japanese performing arts. Sales at a recently launched souvenir brand, unomisé, began at their Nishi-Asakusa store on June 6, 2024.

unomisé is Miyamoto Uosuke Shoten’s newest brand, created with the concept of “spreading Japanese tradition from Asakusa to the world” to convey Edo’s traditional pictorial riddle and Japan’s invaluable regional artisanal culture and create new encounters with artisans.

Each souvenir, from tenugui hand towels to tableware, is imbued with not only the spirit and consummate skill of the craftspeople, but also a unique story, every design seamlessly blending tradition with modern daily life.

Of particular note are Miyamoto Unosuke Shoten’s exclusive collaboration goods, each of which is deeply connected with artisans of the traditional performing arts from across the country.

Miyamoto Unosuke Shoten’s first collaboration is with KUME SEN-I Co., Ltd., founded in 1935. KUME SEN-I are a specialized T-shirt manufacturer that developed the iromarukubi, or “colored round-neck,” T-shirt, said to be the origin of t-shirts in Japan.

Their original products, including collaboration goods, come with explanations in both Japanese and English, making them an ideal and considerate gift for overseas friends and travelers.

Stop by and find not only the perfect souvenir for someone special but also something unique, just for you, to cherish for years to come.

Miyamoto Unosuke Shoten, Nishi-Asakusa Store
Address: 2-1-1 Nishi-Asakusa, Taito-ku, Tokyo
Business Hours: 10:00–18:00
Closed: Tuesdays

◾️Products handled by the Edo Tokyo Kirari online store
https://www.store.kirari.metro.tokyo.lg.jp/category/select/bid/24

◾️Business Information
Official Website
https://www.miyamoto-unosuke.co.jp/

Instagram
@uno_mise

＊Prices as of time of writing