The Model Businesses for the 2020 “Tokyo Kirari Project” have been Selected!

We have selected five attractive initiatives as model businesses that will drive the establishment of Tokyo brands around the world.

Throughout October of last year, we invited applications for model businesses for the Edo-Tokyo Kirari Project, and had external experts make the selection.
We are pleased to announce that we have selected five model businesses to take leading roles in establishing the Tokyo brand, all of which are both traditional and innovative, and are suitable to play the role of a driving force in the establishment of the Tokyo brand.

【The model businesses】(For details, see theattachment (PDF: 897KB)

“Bringing the traditional techniques that have been passed down from the Edo period and the original designs of Chikusen textiles to the world.”
■Chikusen Co., Ltd. (Chuo Ward)

“Redefining  sekku culture, and proliferating its appeal throughout the world”
■Matsuzaki Ningyo Co., Ltd. (Adachi Ward)

“Culture rooted in the life of Edo-Tokyo—Enlightenment and dissemination of the  shikuzome  tradition”
■Marukyu Shouten Y.K. (Chuo Ward)

“Drumming to create forests: Proposing a rich, recycling-oriented society with Tokyo’s forests and crafts”
■Miyamoto Unosuke Shoten Co., Ltd. (Taito Ward)

“Taking unique wedding rings made with Edo Mokumegane techniques abroad”
■Mokumeganeya Co., Ltd. (Shibuya Ward)

Be sure to keep up with future Edo-Tokyo Kirari Project initiatives.
We will introduce the new businesses on thePROJECT pagein the near future