[Nakamura] Official Website Revamped and Relaunched on February 3, 2021
2021.02.10
LIFETaking a step towards digital transformation to revive the spirit of master craftsmanship in the modern world through noren (Japanese fabric curtains) culture
Nakamura, which plans, designs, creates, and produces noren, has revamped their corporate website, which was relaunched on February 3, 2021. Due to the COVID-19 restrictions, even traditional industries are now forced to change their ways of communicating with their customers, and Nakamura has taken a new step forward by utilizing digital technology, an endeavor the company began in 2020.
The homepage of the new website displays the image of an exquisite noren hanging over a store, while the site’s other pages contain interviews about noren culture in the 21st century, and examples of their work and samples of their fabric shown through photos and videos, as well as details of Nakamura’s production method and techniques. They also accept orders for noren and inquiries about their products online. Needless to say, we can expect to continue seeing exciting noren from Nakamura.
■Nakamura website
https://nakamura-inc.jp/
“Noren Philosophy” (Interviews about noren culture in the 21st century)
https://shin-nakamura.jp/
■Instagram
nakamura_noren
■Facebook
@nakamurashikkai
■Twitter
noren_nakamura