【Nakamura】 Official Website Revamped and Relaunched on February 3, 2021
Taking a step towards digital transformation to revive the spirit of master craftsmanship in the modern world throughnoren(Japanese fabric curtains) culture
Nakamura, which plans, designs, creates, and producesnoren, has revamped their corporate website, which was relaunched on February 3, 2021. Due to the COVID-19 restrictions, even traditional industries are now forced to change their ways of communicating with their customers, and Nakamura has taken a new step forward by utilizing digital technology, an endeavor the company began in 2020.
The homepage of the new website displays the image of an exquisitenorenhanging over a store, while the site’s other pages contain interviews aboutnorenculture in the 21st century, and examples of their work and samples of their fabric shown through photos and videos, as well as details of Nakamura’s production method and techniques. They also accept orders fornorenand inquiries about their products online. Needless to say, we can expect to continue seeing excitingnorenfrom Nakamura.
“Noren Philosophy” (Interviews aboutnorenculture in the 21st century)