Edo Tokyo Kirari Project: Four New Businesses Selected

The Edo Tokyo Kirari Project is implemented by the Tokyo Metropolitan Government to refine Tokyo’s traditional techniques and heritage business products through new perspectives, sharing their value and appeal as representative Tokyo brands with people worldwide. As part of this project, model businesses are selected that combine both tradition and innovation, demonstrate strong ambition, and show potential to drive further growth. For FY2025, four businesses were newly selected.

Kakinuma Ningyo (EdoKimekomiDolls)

Kataoka Byoubu (Folding Screens)

Ginza Motoji (Kimono and Traditional Garments)

Harada Sakan (Plasterwork)