Edo Tokyo Kirari Project:
Head Out on a Stamp Rally in Pursuit of Tradition and Taste

From Friday, January 31 to Sunday, March 16, 2025, the Edo Tokyo Kirari Project presents the Tour Historical Locations in Tokyo with a Digital Stamp Rally. Organized in collaboration with the Edo-Tokyo BRAND Association—a group dedicated to preserving and passing on the cultural traditions of Edo-Tokyo—the event will showcase the appeal of Tokyo’s “treasures,” such as time-honored craftsmanship and products from long-established traditional stores.

Participating is simple. Start by accessing the digital map on your smartphone to discover historic stores and landmarks across Tokyo’s 23 cities, before setting out to visit them in person, collecting original stamps at every stop. As you explore, enjoy dining, shopping, and historical walks through four thrilling routes designed to immerse you in Edo’s charm. Participants who gather enough stamps will be eligible to enter a lottery for exclusive prizes from Edo’s most celebrated traditional stores.

【Overview】
Tour Historical Locations in Tokyo with a Digital Stamp Rally
January 31 (Fri) – March 16 (Sun), 2025

Event map: https://stamprally.digital/edotokyo-kirari

For those using a PC, please scan the QR code below with your smartphone.

●Course Guide
Asakusa & Kameido Course
UMEZONO / EDOBEKKOYA / KOMAKATADOZEU / Miyamoto Unosuke Shoten / Yagenbori Shichimi-Togarashi honpo / KAMEIDO-TENJINSHA / SENSO-JI KAMINARI-MON

Kanda & Nihonbashi Course
IBASEN / Eitaro Sohonpo / Sembikiya / Toyoshimaya Shop / Nihonbashi Saruya / NINBEN / YAMAMOTO NORITEN / NIHONBASHI

Ueno, Kagurazaka, & Sendagi Course
Takahashi Kobo / Kikujyudo Isetatsu / Kumihimo Experience by DOMYO / KAN’EI-JI KIYOMIZU KANNON-DO / NEDU-JINJA

Kyobashi, Shinbashi, & Azabu Course
Shirokiya Nakamura Denbei Shoten / SARASHINA-HORII / Shinbashi Tamakiya / Beni Museum / KABUKIZA THEATRE

Visit the Exhibition at the Wakeijuku Honkan!
“EDO TOKYO KIRARI PROJECT: EDO TOKYO TIMELESS EXHIBITION”
March 7 (Fri)–March 9 (Sun), 2025
※ Stamps will be available in front of the Wakeijuku Honkan main gate throughout the digital stamp rally period (January 31–March 16).
※ Please note that the Wakeijuku Honkan is not open to the public outside of the exhibition dates. Visitors will not be permitted to enter the property at other times.

Spot list

＜How to Participate＞
① Access the digital map and discover traditional stores!
Visit the digital map using your smartphone, verify your email address, and answer the short survey, agreeing to the terms of use. Information on participating shops and landmarks is provided via pins with accompanying images on the map.

②Visit and collect stamps!
Scan the QR codes at participating shops to collect their unique stamps. At landmarks, you’ll automatically collect stamps when you approach the designated spots.
Among the landmarks, only Wakeijuku Honkan is available by scanning the QR code in front of the main gate of Wakeijuku Honkan.

③Once you have enough stamps, enter the prize draw!
Accumulate a set number of stamps to qualify for the prize draw. Winners will receive exclusive items from Edo’s historic shops.
※Prizes can only be shipped within Japan.
※Survey completion is required to enter the draw.

●Prizes
・Complete Award – 4 Winners
Eligibility: Participants who collect all 26 stamps.
※Participants who apply for the Challenge Award can also apply for the Complete Award.
※Winners cannot receive both awards.

Sembikiya-Sohonten’s
“Shukaku no Megumi: Premium Fruit Juice & Dessert Assortment”

・Challenge Award – 12 Winners
Eligibility: Participants who collect 10 or more stamps
※Winners will receive one of the three prize options listed below.
※Prize selection unavailable.

●In-Store Purchase Rewards
Show your stamp rally screen at participating shop cashiers to receive a sticker featuring the original stamp design.
※ One sticker per person, per shop.
※ Stickers are not available at landmarks, the Wakeijuku Honkan, or NINBEN.
※Available while stocks last.

【Important Notes for Participants】
・Compatible device operating systems: iOS 13 or later (Safari) on iPhone, Android 10 or later (Chrome).
・Tablets, feature phones, and PCs are not supported.
・Operating hours should be confirmed before visiting at each store or facility’s website.
・Devices should be operated only in safe locations.
・Camera and GPS permissions must be enabled for stamp collection.
・Cookies must be enabled; stamps will not save if cookies are disabled.
・The same browser must be used throughout the rally. Switching browsers will reset stamp data.
・Cookies should not be deleted, as this will erase saved stamp data.
・If stamps disappear, check if your browser is in incognito/private mode. Private mode automatically deletes cookie data.
・Fraudulent activities will result in immediate disqualification and invalidation of all prize entries.
・Stamp data cannot be restored once lost.
・Participation in the stamp rally is free, but participants are responsible for mobile data charges incurred.
・QR Code is a registered trademark of DENSO WAVE INCORPORATED.
・Winners will be notified through prize shipment.
・Inquiries regarding the prize draw or results are not accepted.
・Prizes cannot be exchanged or transferred.
・Resale of prizes, including online auctions, is strictly prohibited.
・Invalid entries include those with unconfirmed addresses or relocation without notice.
・Each participant can apply for the Complete Award and Challenge Award once.

Exclusive Documentaries Featuring Young Artisans
Introducing two behind-the-scenes documentary videos showcasing the lives of young artisans dedicated to preserving traditional crafts for future generations, now available to stream. Each reveals the untold stories and daily routines of these skilled, up-and-coming individuals. Please take a moment to enjoy below.

Day in the Life of a Young Indigo-Dyeing Artisan

A Day in the Life of a Young Paulownia Woodwork Artisan (coming soon)

■Contact Information
Digital Stamp Rally around Edo’s Traditional Stores Secretariat
info@edo-stamprally.com
10:00–17:00 (weekdays; closed on weekends and public holidays)
※Please refrain from contacting participating stores and sites directly.

Organized by Tokyo Metropolitan Government & Edo Tokyo Kirari Project in collaboration with the Edo-Tokyo BRAND Association.

■About the Edo-Tokyo BRAND Association
The Edo-Tokyo BRAND Association (Chairman: Fumio Ogawa, president of Chikusen Co., Ltd.) was established in 2021 with the aim of making “Edo-Tokyo” a brand in its own right. The association brings together leading companies that represent Tokyo’s cuisine, crafts, and culture, creating new brand value through cross-sector collaboration in order to present a vision for the future of Tokyo.
https://edotokyo-brand.or.jp/