Founded in 1958 by Shotaro Maekawa, the first generation, a reptile leather artisan, as Maekawa Shokai, the business later shifted direction when second-generation craftsman Norio Maekawa became captivated by the depth and potential of inden—a traditional technique for decorating deerskin with lacquer. At the time, there were virtually no inden artisans in Tokyo, but Maekawa built a supply network for the materials from scratch, and in 2024 established the brand Maekawa Inden.

Maekawa Inden’s allure lies in the light, supple feel of deerskin and the refined beauty of the lacquered designs. Over time, the lacquered surface develops a deeper luster, adding to its character—a hallmark of this craft. While upholding the impeccable quality passed down from the first generation, Maekawa Inden has actively embraced bold colors and innovative designs to bring out the full potential of this remarkable material in ways that suit modern lifestyles.

Among its most iconic creations is the Patchwork Inden series. Combining the soft texture of deerskin and the graceful sheen of lacquer with a vibrant mix of patterns, these pieces challenge the conventional image of inden as subdued or conservative. Their colorful, one-of-a-kind designs have captivated a wide audience. Other bestsellers include their glasses cases and folding fan sleeves that pair classic motifs with bright hues to make stylish, practical accessories that bring a splash of charm to daily life. These products are especially prized by overseas visitors as refined, quintessentially Japanese souvenirs.

Freed from conventional notions and guided by creative vision, Maekawa Inden has reimagined inden for a new era. With a steadfast commitment to traditional lacquering techniques and meticulous handcraftsmanship, the brand opened its first directly operated store in Asakusa in 2003 and today operates two shops in the area.

Third-generation artisan Raito Maekawa shares his aspirations: “Beyond handbags and leather goods, we want to bring inden into daily life.” The brand is now exploring new interior applications, such as tablecloths, and is equally committed to training young inden artisans to inherit the art form. its home in Asakusa, Maekawa Inden is looking a century ahead, and continues to pass down the art of traditional leathercraft for generations to come.