This bag will be useful to people
The Porter Classic products are completely made in Japan from the cloth to the sewing, and the Newton bag was introduced in April 2018. This bag was developed under the concept of “A bag that does not feel heavy and is easy on the body,” and of the many products they are undertaking, this product gains special attention. The company is using this Newton bag to vigorously work on pop-up stores in train stations and commercial facilities.
Manager Naoya Kawauchi explains, “You can’t tell by just touching the bag. But once you try carrying it, you can see how good it is. Seeing the surprise of customers when they give it a try tells me this bag will be useful to people.”
These pop-up stores make it possible to directly communicate with customers of a wide range of ages who do not normally visit regular stores. Passing customers who show interest in the Newton bag are increasingly later visiting the Ginza shop.
“There is also high interest from foreign customers. Anyone who tries the bag will immediately see how good it is.”
The company plans to further expand its reach including using pop-up stores overseas.
©【NEWTON SPACE ROPPONGI】