The joy of everyday life born from an “exceptional richness” that transcends even extraordinary times

Although “exceptional richness” is the motto of “Sembikiya Sohonten,” never has the importance of this motto been appreciated as much as it has this year.

Sembikiya Sohonten’s Ushio Oshima remarked, “We want to enrich the lives of other people through the natural gifts of fruits in the same way the gifts of nature enrich these fruits. With that in mind, we are always working hard to ensure that the quality of our fruits and our services will allow our customers to say ‘this is indeed what I expect from Sembikiya Sohonten.’”

However, storefront sales had to be suspended in March as a result of the COVID-19 pandemic. There was some frustration that Sembikiya was forced to keep its distance from customers despite its wish to continue serving their needs. Yet, it was precisely at this moment that the “exceptional richness” touched the hearts of everyone. Through its online shop, Sembikiya gathered orders from all over Japan and delivered fruits to family and friends who are living far away or to the customers themselves. The luxurious quality easily within reach, as well as the comfort of knowing that “these are no doubt the fruits of Sembikiya,” salved the hearts of everyone who enjoyed these fruits and provided extra warmth during this extraordinary period.

“When we reopened our main store on May 28th, some customers were even waiting in front of our store before we opened. I really appreciated it and I was delighted,” said Mr. Oshima.

　　The peach season arrived at the end of June. Every single week, a different variety of juicy, aromatic peaches is featured at the store and online. This is the very taste of summer that Sembikiya is proud to recommend, either for personal consumption or as gifts.

　“Something of this quality deserves to be recommended to others. I hope that Sembikiya Sohonten can become a shop that is so good that our customers would want to recommend us to someone else.”

■Nihonbashi Sembikiya Sohonten Official Online Store
https://www.sembikiya.co.jp/