Moving our clients’ hearts is our top priority”. What is Hanasho’s “RETHINK” which we find by going back to the origin to pursue the essence of Edo Kiriko?

There is a variety of available products, from traditional patterns too unique original patterns by Hanasho.

Mr. Takayuki Kumakura speaks from an artisan’s perspective.

Even in change, there are limits that must not be shaken.

A modern society where fashion trends and advances in information technologies are lightning fast. In such circumstances, artisans struggle every day to continue to connect traditional industries that have been passed on through the ages. A flexible approach that adapts to changing times seems to be the way to pass on traditional culture, and Hanasho supports this view. “We are now in an era in which we can send information directly only to those who really enjoy it, according to their hobbies and preferences, through instant messaging, etc. We need this now instead of mass delivering to an indeterminate number of people. I have come to think that it is more important that one person receives the message.” There is growing awareness as the chance to get closer to people increases. “We came up with the idea that we want to create more than our clients can imagine, instead of simply pursuing productivity. As opposed to pursuing mere productivity, I feel I’m pursuing the essence of Edo Kiriko by giving each product a sense of uniqueness. I think I can ensure the bliss of coming back to the origin of the art.”

Ms. Chisato Kumakura speaks about encounters with clients with a smile.

The decorative plate, polished to shine by the artisans’ skill, is attractive for its clear colors and delicate cuts.

Learning from clients and building with them

Now that we spend more time at home, the needs of the consumer have changed significantly. “I think the number of clients that want to pass their time with intense feeling has gone up, choosing objects that are truly beautiful when they admire them, and that emphasize an educated life both indoors and outdoors. “We think that ‘appealing to the hearts of our clients’ is paramount. I feel there is more interaction between our clients and us than ever before.” For Hanasho, merging time periods means being fast to notice changes in needs, taking measures accordingly and standing by them. In the “EDO TOKYO RETHINK” exhibit, we would like to pay attention not only to the visual beauty of Hanasho’s works, but also to the history and background of each product. It is palpable how modern people are fascinated by Hanasho and love her work.