“The mysterious color suitable for every-one”. The unique charm ofBeni.

Craftsmen and farms essential for the culture of Beni

It is said that safflower petals which is the raw ingredient ofbenicontain only about 1% red pigment and that it is almost impossible to makebenishinning iridescently without the tech-nique of the craftsmen handed down through generations and the method of the production which is confidential. Moreover, the cultivation of safflowers cannot be mechanized and the production of the semi-processed product,benimochicakes required a time-consuming task, therefore the tech-nique of the craftsmen and farmers are indispensable. The culture ofbeniis handed down to our times thanks to the sustained efforts of many people.

Thebenimochicakes (top) is produced by safflower’s fermentation and the liquid ofbeniis extracted using the confidential method of the craftsmen to producebeni. The iridescence is a proof of good quality (bottom left). Beni-choco (bottom right) of sixth generation whose color has changed from the time of the production with the lapse of time.

Beni’s unique charm is that the shade develop to suit not only the Japanese, but everyone.

At the time,benihad many usages;beniwas used as eye shadows and as blushes as well as lip-sticks and sometimes it was used to make women look sexy and feminine by putting it on their earlobes. Thebeniconsidered as the symbol of “aesthetics” in the Edo period indicates the women’s search for beauty. So, why doesbenifascinate us in our time? Because it is a cosmetic of high quality based on 100% natural ingredients. The color of red extracted from only safflow-ers, blessed by nature, is unique. The color transforming according to people is also its myste-rious charm. “The variation of the shades, which is a character ofbeni, is suitable for gift to be pleased. It is given to the mother for her 60th birthday or to his fiancée for their wedding.Benihas many wonderful episodes. The iridescence which is a proof of good quality delights us, not only for lipstick. The only product that makes those who apply it shine and gives confidence to our contemporaries.
This time we present you its product “Komachi-beni Setsugekka”. It is a portable “Beniita” that was used in the Edo period revised in contemporary style and the beautiful scenes of the four seasons are expressed with a snowflake, moon and chrysanthemum on its arc-shaped case.

Online Shope of Isehan Honten「Komachi-beni Setsugekka」
22,000yen / 24,200yen (tax included)