Review of ” EDO TOKYO RETHINK ” by a contem-porary artist, Noritaka Tatehana, who was the director of this exhibition. (second part).

Review of ” EDO TOKYO RETHINK ” by a contem-porary artist, Noritaka Tatehana, who was the director of this exhibition. (second part).

Traditional products are an opportunity to rethink the richness of our spirits

Like the pandemic, which has not yet been stopped, the great unexpected change in the environ-ment has had strong impacts on us. One of them is “the revision of our values.” This impact seems to be changing the consumer demand in the traditional industry. “What consumers are asking for now is to re-evaluate their environment and to live carefully.

That is, what is important in a tumultuous society is to rethink oneself. For example, when one is reevaluating oneself, the lifestyle of “owning one’s own durable objects” is sustainable and meaningful, I think. Objects with Japanese identity and his-tories are highly valued by people today. This change of mind would be an opportunity to rethink “the richness of the spirit” for people today.

In objects with their stories and with the spirit of craftsmen, there is something that teaches us “how to relate to ob-jects.There, a key to review what really matters to us and to move forward would be hidden.

Review of ” EDO TOKYO RETHINK ” by a contem-porary artist, Noritaka Tatehana, who was the director of this exhibition. (second part).

“Flower scissors” were transformed into a work of art. The col-laborative work with Ubukeya

How do those who see for the first time react, The final goal is to make them establish their new values.

Objects such as photos and videos embody the perspective of Mr. Tatehana, the exhibition direc-tor. This is the attraction of this exhibition. “In a normal exhibition, I create works and exhibit them. That’s the goal. But this time the goal is very different.After exhibiting, I start. What is most important is to support and present the values of people in traditional in-dustry. Those who see the exhibition for the first time, how do they react, and do they estab-lish their new values after the appreciation.
I think their reactions are the last goal of “EDO TOKYO RETHINK “. Tatehana says. Also, this exhibition is a challenge for the future of traditional industry. What answer can we bring to the question of art launched by M.Tatehana. I am glad that this will be an opportunity for you to see your new values.