Traditional Japanese aesthetics in a modern watch.
The “Aitetsu” model features a dial in an eye-catching traditional Japanese blue, a hexagonal geometric pattern that highlights the watch’s beauty in a three-dimensional style, and a design with a sharp silhouette that ties it all together and makes a powerful impression. The Sharp Edged Series was launched in September 2020 as a new Seiko Presage series.
Seiko Presage is a brand that communicates Japanese aesthetics to the world through Seiko watches, with a lineup focused on mechanical watches. Although the models incorporating artisanal techniques such as enamel and lacquer were impressive, the Sharp Edged Series is a major shift, expressing Japanese traditional design with a modern sensibility. The target demographic is businessmen in their 20s and 30s.
According to the product developer, “the traditional Japanese sense of beauty has a ‘subtractive aesthetic’ that strives to scrape away ornate decoration to reach the essence of an object. The Sharp Edged Series represents that ideal with a modern design suited to the present.” Beautiful sharp lines stand out on the bezel, band, and dial. The intersection of straight lines on the dial forms a traditional Japanese design called the “hemp leaf pattern.”
“Since hemp leaves grow rapidly and are resilient, their graphical representation is well-known as a lucky charm for growth and success in Japan. It’s ideal for the ambitious mind of young businessmen hungry for career growth.”
The metal plate is 0.4 mm thick, and an advanced technique called closed-die forging is used to apply slight gradations and produce the hemp leaf pattern. It reflects light and produces a beautiful shine with a three-dimensional, glossy design. There are a total of four dial colors available, all designed with traditional Japanese colors in mind. In addition to the blue “Aitetsu” model, there is a classy and elegant white model called “Shironeri,” a deep green model that gives a sense of vitality called “Tokiwa,” and a brown model based on a natural color produced in nature over the course of many years called “Susutake.”
In terms of functionality, this product line combines the mechanical watch mechanisms that are the pride of Seiko watches with the latest cutting-edge technology. For businessmen in the modern world who keep a clear separation of work and their private lives, the movement has a power reserve of approximately 70 hours, enough to last through the weekend, allowing it to be used as is on the following Monday.
In the Japanese market, this series is already popular with customers in their late 20s. The Seiko Presage product line has received excellent reviews overseas for some time, and the Sharp Edged Series is sure to be praised globally as well.