Marukyu Shoten – “TEWSEN,” a brand of chusen-dyed shirts that combine tradition and playfulness

Marukyu Shoten is a dyeing company founded in Horidome-cho, Nihonbashi, in 1899, under the trade name Shin Edo Zome. For many years, they have fielded various orders and fulfilled customer requests through techniques such as nagaita zome (long plate dyeing) and aizome (indigo dyeing). Their main products, however, are their chusen-dyed yukata summer kimonos and tenugui towels.

Now, a new Shin Edo Zome Marukyu Shoten brand of shirts, “TEWSEN,” has emerged under the Edo Tokyo Kirari Project product development scheme.

The brand, developed under the supervision of the creative team Smiles, is comprised of made-in-Tokyo shirts. It takes advantage of the product development potential of the chusen dyeing technique, backed as it is by tradition, and combines it with the sort of playful spirit that has – surprisingly – never been seen in this sort of product.

To make the shirts, the product development team selected patterns from the vast array of stencils accumulated by Marukyu Shoten since its establishment. The patterns selected were those that would be appealing and attractive even in the modern age. These were then used as inspiration for the layering of additional new patterns, which would result in the creation of original patterns for the brand. This time around, the team produced 10 of these vibrant patterns.
The team chose a type of wazarashi fabric (made using a traditional Japanese method of cotton scouring) called “kobai,” which is used for yukata, for the shirts. The uneven weave means the fabric feels good against the skin and feels cool to wear.

The shirts have been designed to look and feel relaxed. Their design is based on dabo shirts, a type of oversized shirt worn in Japan at festivals.
The team kept the traditional form of this type of shirt, while updating details like the pockets and buttons to fit the modern age.

In addition, because the entire process is done by hand, no two shirts will have the same pattern, and each shirt is entirely unique.

TEWSEN shirts express a different perspective on chusen dyeing compared to other products such as tenugui and yukata. With their casual, unpretentious design, these shirts are sure to fit in comfortably in your everyday life.

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Event Overview (1)
Event Period: September 7 (Wed.) – 9 (Fri.), 2022 / 10:00 A.M. – 6:00 P.M. (5:00 P.M. on final day)
Schedule Details: East Hall 4-AC-015 (Tokyo Big Sight), ACTIVE CREATORS,
at 12th LIFE x DESIGN in TOKYO INTERNATIONAL Gift Show Autumn 2022
URL：https://www.giftshow.co.jp/tigs/life12/index.htm

Event Overview (2)
Event Period: October 21 (Sat.) – 23 (Sun.) / 11:00 A.M. – 6:00 P.M.
Schedule Details: Higashi Tokyo Ichi 2022 @ Yanagibashi by CPK Gallery
URL：https://gallery.copack.co.jp/exhibition/higashitokyoichi2022/

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