![[Tsuchiya Kaban] Bags with ATTITU: Minimalist Functional Beauty](https://en.edotokyokirari.jp/wp-content/uploads/20240925164410/58b7bca0b7c5d4d4a5e51691c0dd6d68-1440x720.jpg)
![[Tsuchiya Kaban] Bags with ATTITU: Minimalist Functional Beauty](https://en.edotokyokirari.jp/wp-content/uploads/20240925164353/cea03d10162f0b64d59c01dcef66d884-750x750.jpg)
[Tsuchiya Kaban] Bags with ATTITU: Minimalist Functional Beauty
2024.09.26
FASHIONSince its founding in 1965, Tsuchiya Kaban has been making high-quality leather bags—from school backpacks to business bags, the company has always been dedicated to creating products for both children and adults. In this spirit, Tsuchiya Kaban launched a new brand called ATTITU in July 2024, with the concept of “making ‘no right answer’ the new standard.” With an approach that breaks free from traditional norms, ATTITU offers products tailored to the present day. Its first collection includes two backpacks, two smartphone shoulder bags, and one Apple Watch band. All feature a simple, streamlined design combined with high functionality.
![[Tsuchiya Kaban] Bags with ATTITU: Minimalist Functional Beauty](https://en.edotokyokirari.jp/wp-content/uploads/20240925164425/5c0550521398e3016fe874ef03fc2c33.jpg)
”CORDURA Backpack Large” (41,800 yen). Equipped with seven storage pockets inside and out, the main compartment is spacious enough to hold B4 files and a 15-inch laptop. On November 7 (Thursday), a medium size that fits A4 files will also be released.
The “CORDURA Backpack Large” has a silhouette that takes full advantage of the firm yet pliable texture unique to lightweight, water-repellent nylon. For reinforcement and added design appeal, waterproof fine leather is used on frequently touched areas, such as the handle. The lightweight and comfortable fit, achieved by inserting thick cushioning into the shoulder straps and back panel, is a testament to the techniques honed through making traditional school backpacks.
![[Tsuchiya Kaban] Bags with ATTITU: Minimalist Functional Beauty](https://en.edotokyokirari.jp/wp-content/uploads/20240925164422/d9aa36702eb39cddad0b830ef19e0213.jpg)
”CORDURA × Leather Combo Soft Backpack” (69,300 yen). It offers excellent comfort and is equipped with functional features such as a pocket that fits a 14-inch laptop.
The “CORDURA × Leather Combo Soft Backpack” is a redesign of Tsuchiya Kaban’s long-selling backpack made of tanned leather, a user favorite for over 20 years. It features a combination of nylon materials and matte cowhide, which develops a natural sheen over time, allowing the bag to grow together with its owner.
![[Tsuchiya Kaban] Bags with ATTITU: Minimalist Functional Beauty](https://en.edotokyokirari.jp/wp-content/uploads/20240925164428/5439112e14437b654589fabb1c4713df-1440x960.jpg)
”Leather Smartphone Shoulder Bag (Flat)” (22,000 yen). Made from lightweight leather to reduce shoulder strain. Available in two types: with a zipper and flat design.
All products are available at Tsuchiya Kaban’s 14 directly managed stores across Japan and the official Tsuchiya Kaban online store. Experience the charm of this brand, which perfectly embodies the spirit of creating items to be loved for a lifetime, using contemporary lightweight materials with functional beauty.
＊Prices as of time of writing
◾️Products handled by the Edo Tokyo Kirari online store
https://www.store.kirari.metro.tokyo.lg.jp/category/select/bid/36
◾️Business Information
Business URL
https://tsuchiya-kaban.jp/
https://tsuchiya-kaban.jp/pages/attitu
Facebook
https://www.facebook.com/attitu.tokyo
Instagram
attitu_tokyo
