[Yotsuya Sanei]Information on summer footwear and event starting from July 1st, 2020

Yotsuya Sanei is a company based in Yotsuya that manufactures and sells sandals that are highly regarded for their extraordinary comfort.

Before the arrival of June when kimono becomes the dominant summer apparel, Yotsuya Sanei will begin to line its shopfront with “Panama sandals” made from natural materials that are perfect for summer as well as cool footwear such as “paulownia geta sandals” which are the traditional footwear for yukata. Other than its main store, Yotsuya Sanei also has shops in long-established department stores. The company’s Matsuya Ginza branch and its Shinjuku branch at Keio Department Store feature adjacent workshops where customers can choose their favorite sole and straps, and request for the craftsman there to attach the straps on the spot.

From July 1st, there will be a live demonstration of the process of attaching straps for geta sandals at Yokohama Takashimaya just in time for the yukata season. Don’t miss this chance to order a pair of cool and fully customized geta sandals for the warm summer! Since it is not possible to freely head out during these times, these sandals can lift your mood and allow you to enjoy the delightful moments of everyday life.

■Yokohama Takashimaya　―Schedule of geta sandals strap attachment demonstration―
Event period：Wednesdays, Saturdays, Sundays, and public holidays from July 1st to 28th, 2020.
Strap attachment demonstration: 11:00 AM to 5:00 PM

■Yotsuya Sanei Main Store
Address: Yotsuya 3-13, Shinjuku-ku, Tokyo
TEL：03-3351-2255　FAX：03-3351-1615
Operating hours: 11:30 AM – 5:00 PM　
Regular closing days: Sundays, public holidays, and other temporary closures

■Matsuya Ginza Branch
Address: Kimono department at 7F, Ginza 3-6-1, Chuo-ku, Tokyo
TEL：03-3567-1211 (Main number)
Strap attachment demonstration: 11:00 AM – 7:00 PM

■Keio Department Store, Shinjuku Branch
Address: Footwear store at 6F, Nishi-shinjuku 1-1-4, Shinjuku-ku, Tokyo
TEL：03-3342-2111 (Indirect)
TEL：03-5321-8154 (Direct)

Yotsuya Sanei has also been collaborating with designers from Paris. Sandals designed for Western outfits were showcased at the reception of the “Edo Tokyo Kirari Project” which was held in London and Paris in January of this year and gathered the attention of many guests.

Lightly creased cowhide popular with foreigners was used for the sandals’ materials, along with “Shinafu” fabric woven from plant fiber as well as lightweight, slightly broader cork soles that have been designed to fit the feet of French people. These “comfortable” sandals made with the exceptional attention to details and immaculate craftsmanship that Yotsuya Sanei is famous for were extremely popular with the overseas guests.

The company’s third-generation owner Makoto Ito has always said that the goal of Yotsuya Sanei is to “strive to create a pair of ‘ZORI’ sandals not just for wearing, but which are also highly fashionable.”

Left: Lucy, designer of Atelier de Paris. Right: Makoto Ito, third-generation owner of Yotsuya Sanei.