[Toshimaya]Notice of New Store Opening on July 3, 2020

With a history of over 400 years since its founding in the Kanda area of Edo (Tokyo), the Toshimaya main store began as a liquor store and izakaya pub.

On July 3, 2020, the Edo Tokyo Modern Standing Bar: Toshimaya Liquor Store will open, recreated on the first floor of the new KANDA SQUARE in Kandanishiki-cho, close to where Toshimaya was founded.

The shop plans to sell select sake utensils and miscellaneous goods under the theme of “Edo chic,” with Toshimaya proposing new ways to enjoy Edo sake. The noren shop curtain was created by Nakamura, a member of the Edo Tokyo Kirari Project. We hope you will also enjoy sales of products related to this project.

The modern shop interior is finished in wood, inviting casual enjoyment of Japanese sake by a younger generation that has moved away from the drink. Here, visitors can enjoy comparing three select types of sake from Toshimaya Shuzou—Aya junmai sake with slight carbonation, Juemon junmai sake, and Edosakeoji junmai ginjo sake—together with foods including cheese, fresh vegetable assortments, and Edo Miso-dofu Dengaku, which features the clean aftertaste of Edo miso.

Visitors and sake fans alike can also enjoy Toshimaya’s representative sake brands, Kinkon, Yamori, and Rita.

There is also a full selection of desserts popular with women. Why not take a break at snack time and drop by to sample Sake Lees Yokan, which fills the mouth with the light aroma of sake lees, and Omiki Cake, made with plenty of Kinkon sake for a moist taste?

■ TOSHIMAYA SAKE SHOP
Opening date: Friday, July 3, 2020
Location: KANDA SQUARE 1F, Kandanishiki-cho 2-2-1, Chiyoda-ku, Tokyo
Store hours: 10:00 am to 10:00 pm
Closed: Sundays, holidays
TEL: 03-6273-7120
URL: https://www.toshimaya.co.jp/sakeshop/