Classic Edo souvenirs, now as in the past

In the late Edo period, the first generation of the Eitaro family began selling his wares from a sweet bean stand in the lively Nihonbashi area of Tokyo, which places now in Tokyo. 162 years ago, he set up a small shop in the store’s current headquarters. Since then, the company has launched a number of hit products into the world and has made its mark upon history as a representative of Edo confectionery.

Among these, the product that made the name “Eitaro Sohonpo” known throughout Japan is “Eitaro Candy,” popularly nicknamed “Umeboshi (pickled plum) Candy” because of its triangular shape. Many Edo sweets have become classic souvenirs of the capital and continue to tantalize both the tongues and the hearts of visitors to Nihonbashi.

※「PEN」Excerpt from the December 15 issue