2024.07.25
Eitaro Sohonpo, Where Confectionery Making Begins with Employees in the Rice Fields
For over 200 years since its founding, Eitaro Sohonpo has garnered loyal custom...
FOODCOLUMNEitaro Sohonpo
2020.07.31
What went into the opening of the official website for your second brand, Ameya Eitaro?
There is a story in each piece. That is the “Ameyaeitaro” candy, which is the s...
FOOD
2020.02.25
An Enduring Essence Through Changing Expressions
Reception for the Edo Tokyo Kirari Project held in London and Paris in January....
FOOD
2020.01.19
Classic Edo souvenirs, now as in the past
In the late Edo period, the first generation of the Eitaro family began selling...
FOOD
2019.10.01
To achieve deliciousness, fear no change
In Nihonbashi during the Edo Period, Yasube Hosoda III (whose childhood nicknam...
FOOD